About Us
C&M Coaching exists to fix the part of the dealership funnel everyone else ignores — what happens after the lead hits your team's phone.
Our Story
C&M Coaching was founded on a simple observation: dealerships spend serious money driving leads to their phone, and most of those leads get killed in the first minute of the call. Bad rapport. Dead air. Scripted-sounding voicemails. A "just looking" that never gets followed up.
We started C&M to fix the part of the funnel everyone else ignores. Not theory. Not roleplay. We listen to real recorded calls, score them on objective criteria, and give your agents personalized feedback on where they're winning and where they're losing.
Over the years we've worked with single-store independents and multi-rooftop enterprise groups, in English and Spanish, across every department — from showroom Sales to Buy-Here-Pay-Here Collections. No dealership has been too big or too small.
What Makes Us Different
We score actual recorded calls — the ones your team takes every day. No simulations, no theory. The feedback your agents get is grounded in what really happened on the phone yesterday.
We design WordTracks — call structures that sound natural, not robotic. They guide your team without making them sound like they're reading from a card.
Sales, BDC, Service, and Collections — we coach all of them. Most call-training shops specialize in one. You get a single team that understands how the whole dealership phone operation fits together.
English and Spanish, delivered by coaches who work in both every day. Especially important for collections teams managing diverse customer bases.
Who We Serve
OEM-aligned sales and service departments under volume pressure.
Single-store and multi-rooftop operations where every call counts.
Dedicated outbound + appointment teams that need consistent scripting.
Compliant collections that recover cash without burning the customer relationship.
In-house and indirect lenders managing portfolio risk through better customer conversations.
Third-party collection operations balancing regulation, recovery, and tone at volume.
Our Past
Looking for a proven team that understands the automotive industry? Our Coaches have successfully trained thousands of automotive professionals — sales, service, BDC, and collections agents — on how to maximize phone communication effectiveness. Whether you need to schedule sales appointments, handle service requests, overcome objections, collect payments, or set up promise-to-pay agreements for buy-here, pay-here dealerships, we've got the experience to help.
Contact UsLeadership
Partner
30+ years in automotive. Speaks at industry conferences and writes for trade publications. Leads training program design across Sales, Service, BDC, and Collections.
Call For A Free Evaluation
877-900-9461Want to talk through whether C&M Coaching is right for your team? No pitch — just a real conversation.
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